Andy Dickinson addresses what many newsrooms have been needing but few providing: A checklist for online journalism, with a link to a PDF of the list, not dissimilar to one created eons ago for print and broadcast journalists.
Dickinson, a journalism professor in England, shifts the focus away from the 5 W's, but not unduly, to encompass the need for links, for maps, slide shows, and the like. It'll be useful everywhere as the basis for discussion.