The self-described curmudgeonly blog, CounterValue, has identified the 12-point survival strategy for so-called "subs" --- the deskers we call them in North America --- as newspapers become newsrooms and the print medium integrates with online media.
It's a clever plan: among other things, learn search engine optimization, learn how the content management system works, learn how to template pages to spend more time on the Web, and offer all sorts of effort to glue yourself to the digital path.
Written with a lovely flair, from the right place.
