A new Nielsen Co study has found that Americans see 61 minutes of commercial messages and promotions and spend 8.5 hours in front of a screen each day.
Television remains the dominant advertising medium, followed by the computer, radio and newspapers. The study followed 350 people and their media consumption over weeks.
Surprisingly, it was the middle-aged cohort in its 40s and 50s who spent the most time --- 9.5 hours daily --- in front of a screen. Among younger people, TV viewing was lower, text messaging was high and computer use was strong.