The Millennials, the generation born after 1980, start turning 30 this year. Beneath the tattoos and piercings beat the hearts of news lovers --- just not news lovers as we've known them, asserts an American Journalism Review essay.
Barb Palser notes that this generation is the best-educated ever and will have sufficient civic engagement and literacy to serve as a strong base of consumers for information. Trouble is, they don't necessarily want it as it's been delivered --- with a daily newspaper edition or a nightly newscast. They want it where they are, when they wish.
Palser suggests they'll neither be the nightmare or dream of the news business, but that it will take effort.
"Newsrooms that are sending their content to portals and aggregators, taking mobile distribution seriously and making their stories easy to share on social sites like Facebook are moving in the right direction," she notes.
Barb Palser notes that this generation is the best-educated ever and will have sufficient civic engagement and literacy to serve as a strong base of consumers for information. Trouble is, they don't necessarily want it as it's been delivered --- with a daily newspaper edition or a nightly newscast. They want it where they are, when they wish.
Palser suggests they'll neither be the nightmare or dream of the news business, but that it will take effort.
"Newsrooms that are sending their content to portals and aggregators, taking mobile distribution seriously and making their stories easy to share on social sites like Facebook are moving in the right direction," she notes.
