I'm still in a little shock to have read Alan Mutter's latest Reflections of a Newsosaur, because I somehow inferred he was part of the brigade that believed content was free.
But his latest post is firm: Publishers have to find a way to charge for some of their content and there is no time to waste.
His argument is twofold: When content was made free, it took away a reason to subscribe, and publishers devalued their content by letting others link to it and sell cheaper ads alongside.
His next post is going to suggest how it can be done. But Mutter admits it's a tough bit of sledding ahead.
