In his latest post on Reflections of a Newsosaur (technically republished from Editor & Publisher online), industry veteran Alan Mutter provides eight "seedlings" for publishers if they wish their newspapers to thrive.
They're simple but clear:
1. Grow audience. Know them and serve them.
2. Grow products. Create plenty.
3. Grow engagement. Embrace the audience.
4. Grow community. Ensure content can be shared.
5. Grow personality. Stop the dullness.
6. Grow relationships. Serve the customers.
7. Grow value. Help readers save money.
8. Grow a bold culture.
They're simple but clear:
1. Grow audience. Know them and serve them.
2. Grow products. Create plenty.
3. Grow engagement. Embrace the audience.
4. Grow community. Ensure content can be shared.
5. Grow personality. Stop the dullness.
6. Grow relationships. Serve the customers.
7. Grow value. Help readers save money.
8. Grow a bold culture.
