In the survey of users of three newspaper sites, users also happened to be significant techies. The survey found a disproportionate number of them happen to own smartphones or intend to buy the impending Apple iPad tablet.
Compared to other surveys, the ITZ Belden one found above-average numbers on intention to own a smartphone if one weren't already owned, too.
Some 30 per cent of news site visitors said they intended to own an iPad. If that were a universal number, and not just a news site visitor number, Apple would be assured a very sustainable future indeed.
Now, three newspaper sites' users do not a survey fully make. But it's clear in this data a connection exists between a news consumer and a desire for top technology. Mutter notes it's necessary for news companies to generate better digital applications to take advantage of the interest.