An analysis by AdvertisingAge of the top 100 U.S. advertisers (or about 41 per cent of the market) indicates that about $1 billion of their advertising shifted into the digital space in 2007. The shift came at the expense of newspapers, which lost nearly $650 million, and television, which lost more than $400 million.
The slowing U.S. economy was also reflected in the figures: a mere 1.7-per-cent increase in the year, the most sluggish since 2001.
