Ad buyers are suggesting that the initial experiences in the digital space with advertising to enhance brand may accelerate as the recession takes hold and pull spending away from traditional media.
It is no longer an experiment and this could be the first such economic period in which spending is not only down, but differently placed. A particularly hard-hit sector would be television and the critical up-front bookings that essentially dictate the fortunes of the networks. The shift amounts to billions of dollars in the U.S. alone.
