The chairman of Time Inc. is noting no one is immune from the tsunami hitting the media industry. But Ann Moore is suggesting that advertising remains most effective in a print medium, not online, at least for the time being.
"Humans still are not reacting well to online ad interruptions," she told a publishing group
But a new Jupiter Research study for Buzzlogic is suggesting blogs are becoming a more vital source of information that leads to purchases. The head of Buzzlogic suggests it's time to rethink the value of blogs as a medium for advertising, in part because blogs are becoming more of a destination for information than personal search.