Sir Martin Sorrell, the head of the international WPP advertising agency, suggests 2009 will be a difficult year for advertising in the U.S. because a new president will have some challenging economic issues to tackle. The U.S. and Europe are also going to be hit by the economic slowdown, a post-Beijing Games spending slowdown by advertisers, and commodity price increases that will stretch corporate budgets and reduce the advertising spend.
On the other hand, Sorrell predicts the 2010 Olympic Games in Vancouver (next door to our office, basically) and the World Cup in South Africa will offer an opportunity to rebound.
