The statistics are starting to pour in from 2008 and the advertising trend line is clearly bleak in the United States.
New data indicating the worst year for advertising since 9-11 stalled the U.S. economy is not surprising. The signs are there for at least another difficult year in the U.S. Outlays declined in three consecutive (the most recent) quarters.
“The fourth quarter looks like it was probably weaker than the third quarter,” Jon Swallen, the senior vice president of research at the TNS media firm. “Print was worse than broadcast, and even digital media further slowed down.”
Dollar totals are not yet available.