When I examine our Web traffic at vancouversun.com, it's obvious we're part of the experience of many people's workdays. How else to explain how our traffic soars around 9 a.m. and seems to subside around 5 p.m.?
Now a study is wondering why Web sites aren't more actively trying to capture the captive audience at work and advertising to them directly.
The U.S. workplace is "the most lucrative channel" for directing ads that will generate sales, a marketing executive comments on the BIGresearch study in a story by the Center for Media Research.
The study found that Americans scout products, troll online and look for electronics, groceries and other consumer goods while at work. They are looking to consolidate drives, what with gas prices soaring, so they look for nearby shopping offers.
The study has a clever directive to it: Get the shopper at work, not necessarily at home.
