Which is why Adam Westbrook's 6 x 6 document is such a terrific addition to the public sphere at a critical time. Westbrook is a multimedia journalist in London and a lecturer at Kingston University.
"If 2009 is remembered for one thing in the journalism history books, it will be for when the industry stood at the crossroads, seemingly paralysed by the upheaval in the methods of publishing and distribution," he starts.
But "the revolution spells opportunity" and the need for new skills.
His guide looks at the technical skills of video, audio, and storytelling, and the non-technical skills of branding, business and making things happen.
It's a great starting point for new journalists and an even better wake-up call for those into the career.