1. Privacy will decline.
2. Networks will decentralize.
3. Real-time search engines will be required.
4. Content aggregators will be the new lords.
5. Augmented reality will emerge.
6. Influencer marketing will be stronger.
7. Ratings will blossom.
8. Tools to manage customer expectations will be developed.
9. Google Wave will reach potential.
10. Marketers will need to create new online experiences.
11. Social media will simply be digital media by then.