Freddie Laker, the director of digital strategy at the Sapient agency, has an 11-point prediction on the shape of social media by 2012. None of the ideas he publishes in AdAge are particular surprises, but they offer a reasonable list on attributes we are likely to see develop over the next two years.
1. Privacy will decline.
2. Networks will decentralize.
3. Real-time search engines will be required.
4. Content aggregators will be the new lords.
5. Augmented reality will emerge.
6. Influencer marketing will be stronger.
7. Ratings will blossom.
8. Tools to manage customer expectations will be developed.
9. Google Wave will reach potential.
10. Marketers will need to create new online experiences.
11. Social media will simply be digital media by then.
1. Privacy will decline.
2. Networks will decentralize.
3. Real-time search engines will be required.
4. Content aggregators will be the new lords.
5. Augmented reality will emerge.
6. Influencer marketing will be stronger.
7. Ratings will blossom.
8. Tools to manage customer expectations will be developed.
9. Google Wave will reach potential.
10. Marketers will need to create new online experiences.
11. Social media will simply be digital media by then.
