AdAge summarizes some of their challenges in a lengthy piece: the skills deficiency, the formality that has to informalize, and the loss of status as the shift takes hold. It advises training and having a good explanation on why you're making the move now --- as opposed to, say, years ago.
All in all, the AdAge story suggests the only real upsides involve the acquisition of new skills and the provision of legacy skills in the new setting.
It's a familiar situation these days in news operations.