The Philly.com newsroom has been using a breaking-news blog for a couple of months now and it's yielding great results. Chris Kewson, the executive editor, explains how in a post for Online Journalism Review.
Kewson says his newsroom stockpiles some advance items the night before to seed the blog, then piles on all day long, in some cases with stories still under development. On occasion it'll move blogs into stories. It's finding the blog an audience-grabber and a Web way of doing news.
An interesting idea.
