The latest Standard & Poor's U.S. media tracking and forecast indicates the final quarter of 2009 will provide better year-over-year numbers (because of the collapse a year earlier) but weak 2010 numbers as the economy only slowly recovers.
Most hard hit: Local television, radio and print.
Bright spot: Local search advertising. Not entirely bright but not dim, either: Online advertising overall.
Newspapers are nearing their bottom, but may not come out of there this year, S & P suggests.
Most hard hit: Local television, radio and print.
Bright spot: Local search advertising. Not entirely bright but not dim, either: Online advertising overall.
Newspapers are nearing their bottom, but may not come out of there this year, S & P suggests.
