The Oriella public relations network has released results (available by PDF here) of its annual international survey --- this year's is larger, of 770 journalists in 15 countries --- and found journalists' confidence is returning but uncertainty lingers about their work. Year to year, fewer (44% vs. 60%) believe the print media sphere will shrink, 40% believe newer forms will furnish a good media landscape, and while more than 40% still believe online media could harm standards, the tone of the report is acceptance (nearly half believe their newspapers will eventually be digital only) and adaptation (9% expect advertising revenue will continue to decline). Indeed, nearly half noted their roles are busier because of new media demands, 30% say they are working longer hours and 28% said they had less time to research stories. But only one-fifth believe standards have declined and only one-sixth liked their jobs less as a result. Interestingly, as the effort to create mobile content has grown, the effort at such initiatives as blogs and videos has started to taper --- an indication of trade-offs in the growth of digital. Nearly one-quarter of those surveyed had adopted or were considering paywalls or subscription models to strengthen revenue. Comments Comments are closed. |
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