Borrell Associates has released an eye-catching report today indicating that some 39 per cent of the print revenue from Yellow Pages will disappear in the next five years. That's a $5-billion bite.
Online directories, search engines and the like have hit the venerable print business exceedingly hard (although, it should be noted, those online directories are also at times run by Yellow Pages itself).
Borrell notes a rapid expansion of advertising opportunities (search engines, video, etc.) that is fragmenting the previously solid print directory business. If there is a silver lining in the cloud, the report notes that the online directory business is booming, training and positioning itself for growth.
