Seth Godin, the prominent marketer and author, has crafted a set of principles for "responsible media moguls" (a term he applies to almost anyone running a blog). Among them: establish a standard for truth, determine how you will deal with those who give you money, and understand who you are trying to please.
A new British poll suggests the public is far more supportive of parliamentary proposals to regulate the press than it is of the industry's ideas to self-regulate. A privy council subcommittee is weighing how to proceed on the matter, but the YouGov poll commissioned by the Media Standards Trust suggests the public prefers a parliamentary-led option by a margin of four to one. Several large news organizations have proposed a self-regulatory body, but the poll indicates the public wants media to accept whatever government proposes and should have not have the option to opt out. The poll's findings were reported in The Guardian.
David Weinberger, writing for the Harvard Business Review blog, examines the ethical challenges for sponsored content. He looks at a recent paper by the Edelman public relations firm that outlines guidelines for such content and concludes they will be hard to enforce because of the temptation for organizations to permit advertiser-friendly content to emulate journalism. But he said that the guideline to encourage audience participation, in the form of comments or other conversations about the content, is a hopeful sign that would help keep such content honest.