The publishing giant Random House is offering a widget to book lovers in the U.K. to browse hundreds of titles --- up to 5,000 by the end of the year --- in the hopes they'll eventually click to buy something. In essence it'll be like having a library on your personal page, something to flip through at your leisure, then purchase when you decide to take the next step and fully read the book.
Widgets are touted as a major opportunity for content creators. Given the Web's direction toward personal pages, social media maturity and curated content, Random House won't be the last to spread its holdings this way.