She cites four principal areas:
1. Using Waves to generate engagement.
2. Using Waves as public squares.
3. Using Waves as planning tools for newsrooms.
4. Using blog posts to generate public Waves.
"Although it’s still invitation only and in preview, the real-time wiki collaboration platform is being used by some media companies for community building, real-time discussion, crowdsourcing, collaboration both inside and outside the newsroom, and for cross publishing content<" she writes.