Ev Williams, founder of Blogger, Twitter and Medium, views the future of journalism as a recalibrated consumer experience with expert content, fewer but longer stories, and a more idea-driven content delivered by an intelligent algorithm. In a lengthy feature on TechCrunch, Williams expresses optimism that content will prevail that appeals the segment of society that likes to read.
David Carr, in his latest Media Equations column for The New York Times, identifies and explores the threat of native advertising to journalism. To do so he employs the views of the inventor of the online banner ad. While he says the sponsored content can work, too many times advertisers are permitted unwarranted access to content management systems and are permitted to blur the lines unduly.
Bloomberg, which earlier this year dealt with a controversy involving the journalistic use of client information through its terminals, has responded to the internal review of the matter by appointing a standards editor internally (Tim Quinson, one of its executive editors) and a senior independent editor to deal with public complaints about its journalism (Clark Hoyt, the former public editor for The New York Times).