Barry Diller, the veteran media executive and chairman of IAC, says death will come for irrelevant media and those who innovate will be fine. While that isn't a particular revelation, his views on newspapers are. For one, he notes they have a larger audience than ever due to their web reach. But more importantly, they have the ability to be "granular" in their look at communities. He told a conference this week he is surprised they don't.
Meanwhile, paidContent looks at a new Newspapers Association of America survey that indicates newspaper audiences are highly engaged. But it points to the need for a stronger presence in mobile to deal with declining advertising revenue. The survey looked at 11 metrics --- from ethics to effectiveness of advertising --- and newspapers and their online counterparts came out on top of all media.
Digital advertising revenue has climbed 15 per cent in the U.S. in 2012 to reach $36.6 billion, nearly half of which came from search advertising. A large growth area was display advertising, including video, which rose nearly 33 per cent in the year. The Interactive Advertising Bureau study was reported by Reuters.