Some media stories of note for Wednesday, February 20, 2013:

James Jenega, writing for Poynter, discusses five ways for journalists to engage more with audiences. His basics: take corrections seriously, discuss the newsgathering process, hold public events, engage in conversations with the public, and take social media seriously.

Mark Sustern, a venture capitalist and former tech entrepreneur, is reading into the recent success of the Harlem Shake phenomenon an online trend in video production and consumption. He predicts a more participatory model, with audiences determining plot twists and a diminution of the one-way transmission of content.

Digiday's Josh Sternberg notices that publishers, particularly the smaller ones, are opting out of chasing sheer page views and are turning their attentions to more mindful pursuits of custom content. In many cases they are creating content deals with sponsors and attempting new business models based on targeted messaging to audiences.


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