The TNS research firm
has released the largest-ever study of media use behaviour. Not surprisingly it points to rapid adoption of the Internet. But it also demonstrates that several countries are embracing digital more rapidly than are others.
Among the highlights of the study:
1. The Internet has surpassed television as the most-used medium.
2. Rapid-growth markets like China and Egypt have surpassed mature markets.
3. Blogging and social networking are blooming in these rapid-growth markets.
4. Social networking growth has been spurred by the rise of mobile.
5. As email wanes, social networking rises.
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