Old media have to deliver digital experiences consumers demand. It's as simple as that, says Saul Berman
in a post for Forbes.com.His observation: Media companies leveraging social media's qualities of openness are dialing up greater trust by providing rapid, relevant and integrated messaging.
While digital revenue has not offset the losses of traditional media, social media offer a new foothold for media companies, he argues. A real key is to raise the level of engagement.
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