He has some basic prescriptions to restore and redevelop trust:
1. Link out. Let people see what you've researched.
2. Show your work and let it be iterative.
3. Let people help you identify and fix mistakes.
Rosenberg says four problems beset newsrooms in grappling with their shortcomings: tools and workflows aren't up to the task, there is denial and avoidance, readers are seen as adversaries, and the business is obsessed with the business.
How do you think media can more effectively deal with errors?