It is a huge splash page, but MSNBC.com has redesigned to put almost all of its content there.
It is a distinctive approach. Where most others encourage --- and require --- click-throughs to launch photo galleries and most of the text content (to garner page views to serve up ad impressions), MSNBC.com has determined its strategy will be to focus heavily on the front page and to attract advertising and sponsorship support to it.
In other words, the site has gone retro, with few layers and much available on the spot.
There are easier search functions, plenty of large-format ads and a more prominent video player. But there are also some click-through functions, particularly to move content to social networks but also to generate a dashboard.
It is a distinctive approach. Where most others encourage --- and require --- click-throughs to launch photo galleries and most of the text content (to garner page views to serve up ad impressions), MSNBC.com has determined its strategy will be to focus heavily on the front page and to attract advertising and sponsorship support to it.
In other words, the site has gone retro, with few layers and much available on the spot.
There are easier search functions, plenty of large-format ads and a more prominent video player. But there are also some click-through functions, particularly to move content to social networks but also to generate a dashboard.
