Mark Potts, in his Recovering Journalist blog, acknowledges his ideas aren't new. But they're not tried, either, so he offers them up as prescriptions for the newspaper industry as it strives to succeed online.
His ideas, in brief here and in detail here, include:
1. Aggregation and curation of local content.
2. Vertical products.
3. Hyperlocal.
4. Search engine optimization.
5. New forms and new clients of advertising.
6. Mobile distribution.
He makes clear there is no single, silver bullet to save what ails the papers. But he knows the opportunities remain vast online and the capacity to capitalize is still very much there.
