In his latest post for Buzzmachine, he has set down some new rules of the game.
They veer from the new rules for business models, for newspapers, for digital media, and for the opportunities that now and will exist. Clearly he has concluded that existing models are broken and cannot be mended; all that remains is how media contend with change, not how they preserve tradition.
He is trying to create a "canonical link" in his wide-ranging work that involves helping organizations determine their best paths. There are several implications for the relationship between media and the public in his ideas, so I am carrying a link to it here.