One, from Harris Associates, suggests consumers are more trusting of branded news organizations that of portals. The trust extends through editorial and advertising content, says the survey for the Online Publishing Association.
The second, from Zogby Interactive, suggests that the technology heavyweights still hold reputational sway over the social networks in terms of consumer trust. Microsoft, Apple and Google have higher trust levels than Facebook and Twitter. John Zogby says the new firms don't have the brand equity yet.