Five media stories of note for Thursday, March 14, 2013:

Anette Novak, a media consultant blogging for the International Newsmedia Marketing Association, examines and argues for the involvement of legacy media in building community competence and awareness. She believes media can help their communities understand the three C's: critical thinking, consent and copyright. She says this would improve relationships and build credibility.

Casey Frechette, a journalism professor and digital strategist, has created a primer at for journalists who want to understand effective web design. She identifies techniques to achieve simple, effective expression: design grids, repetition of elements, white space, hierarchy, texture and depth, the use of colour to express meaning, and contrast. 

A new study from Pew Internet suggests one-quarter of teens mainly gain access to the Internet through their smartphones. One in four teens are "cell-mostly" users. Among many lower-income and lower-educated households, teens focused on their smartphones in the absence of computers. One in four teens owns a tablet, similar to the level among adults. Smartphone ownership has grown to 47 per cent, up from 23 per cent in 2011.

A British study suggests women Tweet more often than men, and are more likely to talk about personal matters, television and work, while men talk about sports, gaming and news. The Telegraph reports on the Brandwatch study of 1,000 Twitter accounts and concludes women (15 Tweets daily) and men (nine) not only discuss different things but use different language to do so.

John Pavlus, writing for the Massachusetts Institute of Technology Review, looks at the very different tracks of two major media sites: The New York Times and the Daily Mail. The former is designed to encourage reading and the latter "doubles down" on anti-readability, he notes. But the Daily Mail just keeps on growing and striving for clicks, while the Times' strategy hasn't been proven effective just yet.



03/14/2013 09:07

Thanks for including The Telegraph's coverage of our Twitter Landscape report, much appreciated. If you'd like any more information about the report, do get in touch!


Jasmine Jaume (Community Manager, Brandwatch)

Comments are closed.