It didn't take a fertile imagination to believe one day someone would be offered money to link to a company website. Such is the value of a hyperlink.
Now a Gawker.com writer has an offer in hand to indicate it's happening.
Hamilton Nolan has
laid out the correspondence that indicates an advertising agency would pay him $175 to link to a website inside one of his stories. The agency suggests it has bloggers linking to its clients, including several prominent companies, for a fee.
In the hours since the story was posted, one publication and one client have denied they are associated with the practice.
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