The Associated Press, the world's largest news organization, has revamped its social media guidelines. Among other things, AP indicates: 1. It is uncomfortable with employees posting opinions on contentious issues, although it is acceptable to discuss such issues as sports or entertainment in certain circumstances and in good taste. If an employee's unit deals with the topic, opinions shouldn't be shared. 2. It is important not to assume that privacy settings guard any posted content; in other words, assume anything created will be susceptible to public consumption. 3. News should not be broken by personal social media. 4. It is acceptable to Friend sources, but employees should be cautious about Friending those whose presence might pose a reputational issue. The same goes for Liking on Facebook. 5. Bosses should not approach employees to Friend, but can accept Friend requests from employees. 6. Reporters should always take steps to verify information lifted from social media and should not simply reproduce it without such effort. 7. Reporters should have one Facebook account for both personal and professional use (several organizations suggest separate accounts). CommentsLeanne 07/14/2011 12:08
I'd love to see a broader scope incorporating the immediacy of social media, specifically reporters crowd sourcing minors during emergency events when it is probably not the best time to be asking 16-year-olds to be on their mobiles. Comments are closed. |
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