The head of the Center for Journalism Ethics at University of Wisconsin in Madison (disclosure: a former colleague at UBC and The Canadian Press) has distilled his academic work on changing ethics into a post for the PBS MediaShift site.

In it, Stephen Ward argues that many concepts associated with journalism ethics --- particularly the "false model" of objectivity --- need redefining in the digital age. He suggests that the "just the facts" notion of objectivity is outdated. Rather, objectivity needs to be a method by which information is gathered and an ideal that helps guide the journalist.

Ward says educators need to find ways to identify ethical guidelines and best practices in all forms of journalism, including perspectival journalism and live-blogging, to ensure that truth-telling and accuracy remain in the picture. The fear that teaching perspectival journalism means lowering standards is wrong, he suggest.

"The issue is not whether certain media formats are inherently unethical. The issue is what norms are appropriate for any specific format," he writes. "We need both comprehensive principles and specific guidelines that allow students to engage new media in a creative but responsible manner."