These are still early days, but the Apple iPad is the leading-edge tablet and it's worth understanding the early learning of its use in determining how devices will alter the consumption of media.
NPD has released its second study of iPad users. The main headline --- apart from substantial satisfaction with the iPad --- is that 20 per cent of usage takes place in bed. But the more significant findings indicate that netbooks and laptops are threatened by the tablet's incursion into email, browsing and software use.
The survey indicates, though, that the initial purchasers are more attached to their iPads than those who bought them more recently. It suggests that the core loyalist isn't necessarily indicative of the overall use. Indeed, there remains some criticism --- the lack of a USB port, for instance, or easy printing solutions.
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