There is no particular stall in the Internet economy on the advertising front in the United States. While other media are experiencing only modest growth at best, the Internet Advertising Bureau reported Tuesday that revenue reached a record $12 billion in the U.S. in the first half of 2010.
That total is up 11.3 per cent from the first six months a year earlier and is up 13.9 per cent from the second quarter of 2009. Display advertising experienced a strong surge, but the fast-growing areas of video and search are the real propellants in the field.
The results, released by the IAB and PriceWaterhouseCoopers, indicate a rebound from a year earlier, when the recession flattened even Internet advertising.
That total is up 11.3 per cent from the first six months a year earlier and is up 13.9 per cent from the second quarter of 2009. Display advertising experienced a strong surge, but the fast-growing areas of video and search are the real propellants in the field.
The results, released by the IAB and PriceWaterhouseCoopers, indicate a rebound from a year earlier, when the recession flattened even Internet advertising.
