As if the news industry didn't need more dire predictions, along has come Dave Morgan (former CEO of Real Media, now head of Simulmedia) with a post on location-based media's impact.

In his view, those services will take 20 to 25 per cent of revenue out of local media advertising within four years.

"To the incumbent companies, these services will be like Craigslist on steroids," he writes.

Among the reasons he thinks location-based services will have impact: accessibility and relevance, affordability, ease of use, connectivity and control.   
 


Comments

Lucas
08/06/2010 14:24

Something that has always bugged me about classified ads and craigslist is why newspapers weren't smart enough to see what was going to happen and why they aren't smart enough to compete now.

Want to drive traffic to the website? Run a competitor to craigslist on your website. You can use the resources you have to do craigslist but better. Maps to local garage sales, or a map that shows how to go to all of them in one trip, links to buy tickets to concerts and sporting events that can be attached to concert reviews or gamers.

We could do so much better, but we simply refuse. The old world way was to sell classifieds. We can't do that anymore. Put them for free online, hire a classifieds editor, and use the traffic to your website to make money.

Why not run the geolocation business through the paper? A Vancouver Sun coupon for whitespot when you are there. It would get people in the habit of looking at your app to see if there are any coupons for where they are.

This isn't hard. Why are we making it out to be? We need young people to get hired and explain to the older people how this stuff works. Now is no time for pride, it's time to get better or die. Let's choose the former.

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