The future of journalism is a much-discussed topic, but last week's gathering at the Googleplex of some 80 thought-leaders in the field seems to have made for a much-better-than-typical session. J.D. Lasica, the prominent social media leader, summarized six points from the Techdirt Saves Journalism gathering as keys to successful journalism organizations: 1. Mine data for opportunities. Really look at numbers and trends in the business. 2. Elevate your writers. 3. Create a platform for your community. 4. Expand revenue streams. 5. Branch out into different communications purposes. 6. Stay open to the changed definition of news. Lasica's sober assessment: "In the end, what was left unsaid was the reality that making a living as a journalist is about to get a lot harder, and that the news business is already being bifurcated into a shrinking elite of professional journalists alongside a burgeoning ecosystem of bloggers, hobbyists and amateurs who write and report for very different reasons." Comments Comments are closed. |