A new venture taking shape through NewsLab aims to build a journalist's brand by creating a content network for his/her work.

NewsTilt will essentially take care of search engine optimization, advertising, design and management of a microsite in exchange for 20 per cent of any revenue generated.

It will screen applicants and determine if their niches fit the model. From there it will be a matter of reporting and sharing ideas across the various sites it houses.
 
The service is designed for those who want to take their blogs into a more entrepreneurial phase or for new bloggers who aim to make a business out of their content.

The difference with this service from, say, Demand Media appears to be that it's focusing on experienced journalists for its source material.