Michele McLellan has posted a summary of a session on mobile media and the newsroom for the Knight Digital Media Center, and its essential points are worth reviewing for any organization getting serious.

The session was sponsored by the Reynolds Journalism Institute and featured speakers on the tension of transforming news organizations into mobile-friendly creators.

Among the points:

1. Put someone in charge. Like the Internet projects initially, this isn't a function that should be divided with other duties.
2. Content is king, but convenience is very important in the experience. Ensure the latter is dealt with.
3. Mobile doesn't mean a website tweak. It's a whole new platform.
4. Focus on local, location based, and social functionality.
5. Don't forget dumb phones, too.