A new report on mobile marketing from the Borrell Associates firm indicates that the trajectory of mobile advertising will exceed what happened with television in the 1950s or the Internet in the 1990s. 

In other words, it will zoom. The initial action: Couponing.

"We view advertisers' growing love affair with coupons as a major key to the emergence of mobile marketing," the report released today says.

Redemption rates in the early stages of development are 10 times higher than rates of newspaper-clipped coupons.

Online marketing will increase by a compounded 13 per cent through 2014, but mobile marketing will grow at an annual rate of 84 per cent. Mobile advertising at a local level will double in each of the next few years.