In the Silicon Valley Insider, Steve Rosenblaum identifies an emerging trend of consumers as accomplices in the curation of information, particularly geo-locational data that reveals our patterns of consumption.

Cumulatively, this is journalism. Perhaps not the journalism we knew, but the journalism we are bound to know in the time ahead. It collects our behaviour --- without relying on us to gush about a product or service --- and produces the notion of value and relevance.

Even tagging photographs on Facebook essentially builds someone else's Web brand. Rosenblaum calls it "passive endorsement" or a crowd-based curation.

He sees it as an alternative to the professional, expensive curation.