In his Monday Note this week, former newspaper executive Frederic Filloux notes the death wish many have for the print edition coming from what once was an exclusively newspaper newsroom.

It isn't time to euthanize the paper, he argues. Far from it. It isn't even time to accelerate the shift to digital in a newspaper/Web operation, because the economic support isn't there --- it's in the print edition.

Having said that, he notes that once the world economies recover, there will be a much swifter move by advertisers to the digital space. It's time to get ready. And consumption of media will alter substantially, too.

Filioux suggests the model for the newspaper is more of the daily magazine. He'll be writing about that next week.