John Yemma, the editor of the Christian Science Monitor, has spent the last year learning lessons about what the customer wants. He has been overseeing the newspaper's transition to a digital format and understanding the relationship between the technology and the user all over again.

He has concluded that the technology isn't the particular value in the equation. Rather, it's in using technology to develop a new relevance in the presentation of content.

"There is no future in a paywall. No salvation in digital razzle dazzle," he writes.

Instead, he sees a "bold future in relevant content."

As he sees it: "The multimedia debate needs a new question: How are we using technology to create a more relevant product? We’re not going to “save” media by out-featuring each other. We can and will re-cement media by using the technology to deliver the experience consumers want most: intelligent, meaningful news that’s accessible where they are in the moment."
 


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03/29/2010 18:58

very nice article!

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04/02/2010 06:30

Dear Christain Monitor,

Today is the first Friday in the red shirt campaign to provide support to the soldiers in Afgnistan.

We know they will suffer as in Cannada we have few troops and some are making 4 tours and more. It is a strange day for this since today is the day of the passions beginning.

I know that the Christian Monitor has come to the internet where the marketplace of ideas is being dominated by those who would lead people another way. Electronic razzle dazzle is the method that is used to lead children down a path toward destruction.

We experience this assault on our children in Canada differenetly. We know they are not autistic and that they need guidance. Their fears being played upon by those who would use them to make money in the marketplace of false diagnosis being presented all over the world by the same persons who make so much money and gain so much power in the United States selling prescription drugs and increasing their market share.

I think that if you are sharing something with the people of the world it must be easily accessible as easy to get to as the marketing strategy makes the information of the Opposer. The Father of the Lie.

As a Christian I believe in the truth and I believe you must tell it so that others can hear what is being said in Christian Communities. No thieves shall prosper if each person remebers that we stand for truth in the church and will tell it. We stand for truth in Health-care and we will tell it. We stand for refusal to the lie.

If the attack that makes persons unconscious so that they do not feel and hear and fully understand their moral dillema their fear of man not God then they will continue to look in the wrong direction. Smoke in mirrors serves the father of the lie. Look at their worship of the Golden Idol on this day and understand that thieves often take and take and take. They are unfair. I belive scam artists making use of the fears which can only be resolved in Spiritual love and reflection in Christ our Lord are being used to the detriment of children who move in another direction to resolve their fears in the fighting games and mindless pratle or with drugs and therapists who only add to their angst.

The fake child mental illness campaign is under way in the United states and it is affecting everyone. Autism now so common, why?

There is a phenomenon, the sex-change/changeback ideal being touted by therapists who fool young people into thinking they must not accept their own bodys. Why must they cut their bodies to feel comfort from their angst?

If Christians believe that we can make a difference the first difference we make is in availability of the truth. No trickery, no feeding the monster. No golden idol. No day of Christ's sacrifice for the wrong choice to be made once again.

We know how he resisted. We have his example. Make this available to the children by way of full participation in the internet and yes monitor the movement of the culture. We are looking for peace from the suffering imposed on us by those masters of the lie. Marketing? Not if you are not selling anything but the truth. Not if you are examining the wisdom of the Bible and bringing the truth to life.

Not if you encourage the reading of the Bible and prevent those ones who would use it as a tool to prevent children from coming to Him.

There are many among even Christian groups who have not been making Christ their example but who sell themselves with the Bible as their method of bringing the Lambs to an end that serves not Him but themselves. Christ Jesus hated hypocrites and he did not suffer fools and moneychangers to take from Him the spotlight. He went through out the world giving to those persons a gift not a financial plan. The only plan he made was to be Honest in all your dealings. He said the Golden rule must apply.

Regards,


Anne Fox

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