John Yemma, the editor of the Christian Science Monitor, has spent the last year learning lessons about what the customer wants. He has been overseeing the newspaper's transition to a digital format and understanding the relationship between the technology and the user all over again. He has concluded that the technology isn't the particular value in the equation. Rather, it's in using technology to develop a new relevance in the presentation of content. "There is no future in a paywall. No salvation in digital razzle dazzle," he writes. Instead, he sees a "bold future in relevant content." As he sees it: "The multimedia debate needs a new question: How are we using technology to create a more relevant product? We’re not going to “save” media by out-featuring each other. We can and will re-cement media by using the technology to deliver the experience consumers want most: intelligent, meaningful news that’s accessible where they are in the moment." CommentsDear Christain Monitor, Comments are closed. |
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