A study being released this week at the One Young World conference in London aims to identify trends among young people.

Some of them worth noting:
1. Immediacy.
2. Local trumps global and is intense.
3. Transparency.
4. Cheap or free for most things, but will pay a lot for what they want.
5. Entertainment required in everything.
6. Environmental authenticity.
7. Not left-wing, just anti-multinational.
8. Media savvy, suspicious of bias.
9. Indulgent but aware of the value of altruism.
 


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