New media professor Benjamin Davis, a news veteran in broadcasting and digital media, suggests it's time for journalists to consider the digital media pyramid.

Journalists already know about the inverted pyramid, with the most important content first, the second-most-important content next, and so on.

But Davis posts in the Online Journalism Review suggests an adjustment is in order. It would identify the new qualities of digital journalism and itemize the supporting material that it carries with it.

Once the five Ws --- the who, what, where, when and why --- are out of the way, Davis suggests journalists next focus on the underlying legal permissions (cut and paste limits, copyright), then art and ads, then opposing links to "balance" content presented.

It's an interesting formula, not without its debatable points, but worthy of a discussion.