Martin Langeveld, the industry veteran and contributor to the Nieman Journalism Lab site, has an extensive post on how publishers can best embrace the imminent iPad from Apple.
He argues that mobile technology is going to be ubiquitous and that publishers ought to array their resources around several approaches.
Apart from some obvious directives --- array resources, create content and embrace the iPad --- Langeveld suggests publishers work with Apple to enable advertising personalization.
He also believes new relationships with marketers need to be created to facilitate transactions.
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